علوم و فناوری نساجی و پوشاک

علوم و فناوری نساجی و پوشاک

تحلیل مؤلفه‌های مؤثر بر نگرش زیبایی‌شناسی زیست‌محیطی مصرف‌کننده پوشاک (مطالعه موردی: دانشجویان دانشگاه آزاد اسلامی واحد تهران مرکزی)

نوع مقاله : مقاله پژوهشی

نویسندگان
1 گروه پژوهش هنر، دانشکده هنر، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران
2 گروه طراحی و پارچه لباس، دانشکده هنر و معماری، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران.
3 گروه نقاشی، دانشکده هنر و معماری، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران.
4 گروه فلسفه هنر، دانشکده هنر و معماری، واحد همدان، دانشگاه آزاد اسلامی، همدان، ایران.
چکیده
زیبایی‌شناسی دیگر نمی‌تواند مدعی مصونیت از «ملاحظات زیست‌محیطی» باشد و نیاز به تغییر پارادایم برای زیبایی‌شناسی مصرف‌کننده به ویژه در حوزه پوشاک وجود دارد. سلیقه زیبایی‌شناختی و ترجیحات مصرف‌کننده پوشاک، پیامدهای زیست‌محیطی گسترده‌ای دارد. هدف پژوهش حاضر، تبیین عوامل موثر در ارتقاء زیبایی‌شناسی زیست‌محیطی مصرف‌کنندگان پوشاک است. این تحقیق در راستای بهبود فرهنگ مصرف و تغییر در نگرش زیبایی‌شناسی مصرف‌کننده پوشاک و توجه به طبیعت، محیط‌های انسانی و تحت تأثیر انسان می‌باشد و توسعه مسئولیت مصرف‌کنندگان به عنوان شهروندان فعال مورد توجه است.

این پژوهش از نظر نوع توصیفی- پیمایشی و از نظر زمانی مقطعی و از لحاظ ماهیت کاربردی است. روش گردآوری داده‌ها با استفاده از منابع اسنادی معتبر و پیمایش با ابزار پرسشنامه از دانشجویان دانشگاه آزاد اسلامی بوده و اطلاعات گردآوری‌شده بر اساس روش‌های آماری مختلف از جمله تحلیل مسیر در نرم‌افزار آماری SPSS27 ارائه شده است. نتایج پژوهش حاضر نشان داد که نگرش زیبایی‌شناسی زیست‌محیطی دانشجویان بطور مستقیم متاثر از مولفه‌های‌ اخلاق زیست‌محیطی با ضریب رگرسیون استاندارد (0/347)، کیفیت پوشاک (0/310) و محیط اقتصادی (0/253)، تاهل (0/189) و تحصیلات (0/123) است. همچنین، نگرش زیبایی‌شناسی زیست‌محیطی دانشجویان متاثر از دو مولفه محیط فرهنگی و اجتماعی با ضریب رگرسیون استاندارد (0/205) و دانش پوشاک پایدار (0/061) بطور غیرمستقیم از طریق تاثیر بر اخلاق زیست‌محیطی است.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Analysis of the Factors Affecting the Environmental Aesthetics Attitude of Clothing Consumer (Case study: Students of Islamic Azad University, Central Tehran Branch)

نویسندگان English

Habibeh Rezvani Ahangarkolaee 1
Abolfazl Davodi Roknabadi 2
Ali Akbar Jahangard 3
Hossein Ardalani 4
1 Department of Art, CT.C. Islamic Azad University, Tehran, Iran
2 Department of Fabric and Garment Design, Ya.C., Islamic Azad University, Yazd, Iran.
3 Department of Painting, Faculty of Art and Architecture, Shi.C. , Islamic Azad University, Shiraz, Iran.
4 Department of Philosophy of Art, Faculty of Art and Architecture, Ha.C., Islamic Azad University, Hamedan, Iran.
چکیده English

Aesthetics can no longer claim to be immune to “environmental considerations” and there is a need for a paradigm shift for consumer aesthetics, especially in the field of clothing. Aesthetic tastes and preferences of clothing consumers have wide-ranging environmental implications. The aim of the present study is to explain the factors affecting the promotion of environmental aesthetics of clothing consumers. This research is in line with improving the culture of consumption and changing the attitude of clothing consumers towards aesthetics and paying attention to nature, human and human-influenced environments, and developing the responsibility of consumers as active citizens.

This research is descriptive-survey in type, cross-sectional in time and applied in nature. The data collection method is using reliable documentary sources and surveying with a questionnaire tool from students of Islamic Azad University, and the collected information is presented based on various statistical methods, including path analysis in SPSS27 statistical software. The results of the present study showed that the students' environmental aesthetic attitude is directly affected by the components of environmental ethics with a standard regression coefficient of (0.347), clothing quality (0.310) and economic environment (0.253), marriage (0.189) and education (0.123). Also, the students' environmental aesthetic attitude is indirectly affected by the two components of cultural and social environment with a standard regression coefficient of (0.205) and sustainable clothing knowledge (0.061) through the impact on environmental ethics.

کلیدواژه‌ها English

Environmental Aesthetics
Environmental Ethics
Sustainable Fashion
Clothing Consumer
[1] Minney, S., Slow Fashion: Aesthetics Meets Ethics, Oxford: New Internationalist, 2016.
[2] Postrel, V., The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness, New York: HarperCollins, 2003.
[3] Duncum, P., Holding Aesthetics and Ideology in Tension, Studies in Art Education 49, p. 122–135, 2008. doi:https://doi.org/10.1080/00393541.2008.11518730.
[4] Walker, S., Sustainable by Design: Explorations in Theory and Practice, London: Earthscan, 2006. doi:https://doi.org/10.4324/9781849772747.
[5] Bohme, G., Contribution to the Critique of the Aesthetic Economy, Thesis Eleven 73, p. 71–82, 2003. doi:https://doi.org/10.1177/0725513603073001005
[6] Samuelson, P., & Nordhaus, W., Economics. United Kingdom: ., London: McGraw-Hill Education, 2009.
[7] Burke, E., A Philosophical Inquiry into the Origin of our Ideas of the Sublime and Beautiful, edited by Adam Phillips, Oxford: Oxford University Press, 1990.
[8] Carlson, A., Environmental Aesthetics, 2024. [Online].
Available: https://plato.stanford.edu/archives/sum2024/entries/environmental-aesthetics.
[9] Saito, Y., Consumer Aesthetics and Environmental Ethics: Problems and Possibilities, The Journal of Aesthetics and Art Criticism 76:4, pp. 429-439, 2018. doi:https://doi.org/10.1111/jaac.12594.
[10] Soper, K., Alternative Hedonism, Cultural Theory and the Role of Aesthetic Revisioning, Cultural Studies 22, p. 567–587, 2008. doi:https://doi.org/10.1080/09502380802245829.
[11] Steiner, W., The Joy of Less, Harvard Design Magazine 30, p. 8–9, 2009.
[12] Chau, L., the wasteful culture of Forever 21, H&M, and ‘Fast Fashion’, 2012. [Online]. Available: http://www.usnews.com/opinion/blogs/economic-ntelligence/2012/09/21/the-wasteful-culture-of-forever-21-hmand-fast-fashion. [Accessed 15 Feb 2016].
[13] UNEP, Sustainability and Circularity in the Textile Value Chain (A Global Roadmap), Paris: United Nations Environment Programme, 2023.
[14] Sustainable Apparel Coalition, Higg Facility Environmental Module (Higg FEM) How to Higg Guide, Online: Cascale Inc., 2024.
[15] Harris, J., Basic principles of sustainable development, Tufts University Medford, Medford, 2000.
[16] Hosey, L., The Shape of Green: Aesthetics, Ecology, and Design, Washington, DC: Island Press, 2012.
[17] Thiry, M. C., If the Environment Is Important, AATCC Review 7, p. 20–28, 2007.
[18] Barari, F., hoseinpour, a., Valipour, P., & Haidary Golfazani, M. E., Presenting a marketing model for the development of sustainable fashion and clothing industry after the Corona epidemic, Journal of Textile Science and Technology, 13(4), pp. 54-72, 2024.
[19] Farhadi, F., Fathi, M., Seydaei Gelsefidi, s., & Yousefi, F. M., Identification and ranking of the components of sustainable development of the garment industry of Shahrekord, Journal of Textile Science and Technology, 12(3), pp. 55-73, 2023. doi:20.1001.1.21517162.1402.12.3.5.8.
[20] Afrashteh, S., Mansori Ghara, A., Emami Ghareh Hajlo, M., Valipour, P., Habibi, R., Haji Hashemi, a., & Habibi, T., A Review of Sustainability and Development Factors in Iran'sTextile and Clothing Industry, Journal of Textile Science and Technology, 12(3), pp. 93-125, 2023.
[21] Mohammadi, V., Akrami, E., Mohammadi, H., & Morad Hosseini, M., Identify the factors affecting the fashion and clothing industry with Environmental sustainability approach, Journal of Textile Science and Technology, 9(1),, pp. 21-29, 2020. doi:20.1001.1.21517162.1399.9.1.2.0.
[22] Kim, Y.-K., & Damhorst, M. L., Environmental concern and apparel consumption, Clothing and Textiles Research Journal, 36(1), pp. 30-45, 2018. doi:https://doi.org/10.1177/0887302X98016003.
[23] Valizadeh, N., & Bijani, M., Analysis of Affective Components on Environmental Aesthetics Attitude from the Viewpoint of Rural People in Miandoab Township, Iranian Journal of Agricultural Economics and Development Research, 47(3),, pp. 719-730, 2016. doi:10.22059/IJAEDR.2016.60252.
[24] Henninger, C., Alevizou, P., & Oates, C. J., What is sustainable fashion?, Journal of Fashion Marketing and Management, 20(4), pp. 400-416., 2016. doi:https://doi.org/10.1108/JFMM-07-2015-0052.
[25] Ritch, E. L., Consumers interpreting sustainability: Moving beyond food to fashion, Journal of Consumer Culture, 15(2), pp. 1-22, 2015. doi:https://doi.org/10.1108/IJRDM-04-2014-0042.
[26] Armstrong, C. M., Niinimäki, K., Kujala, S., Karell, E., & Lang, C., Sustainable product-service systems for clothing: exploring consumer perceptions of consumption alternatives in Finland, Journal of Cleaner production, pp. 1-10, 2015. doi:https://doi.org/10.1016/j.jclepro.2014.01.046
[27] Fletcher, K., Sustainable Fashion and Textiles, London: Routledge, 2013.
doi:https://doi.org/10.4324/9781315857930.
[28] Joy, A., Sherry, J., Venkatesh, A., Wang, J., & Chan, R., Fast fashion, sustainability, and the ethical appeal of luxury brands, Fashion Theory, 16(3), pp. 273-296, 2012.
 doi:https://doi.org/10.2752/175174112X13340749707123.
[29] Naeemi, A., Pezeshki Rad, G., & Ghareyazie, B., An Investigation of Biotechnology Experts’Attitudes in University Centers of Tehran Province towards the Use of Transgenic Plants, Advanced Environmental Sciences, 7(2), pp. 141-154, 2009.
[30] Rezvani, H., & Ardalani , H., Aesthetics with a Focus on the Concept of Ethics from the Perspective of Yuriko Saito, Kimiya-ye-Honar, pp. 89-103, 2022. doi:10.52547/kimiahonar.11.43.89.

  • تاریخ دریافت 27 مرداد 1404
  • تاریخ بازنگری 06 آذر 1404
  • تاریخ پذیرش 26 آذر 1404