نوع مقاله : مقاله پژوهشی
1 گروه مدیریت بازرگانی، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران.
2 دانشگاه آزاد اسلامی،واحد یزد، گروه مدیریت، یزد،ایران
عنوان مقاله [English]
Purpose: The purpose aim of this study is was to provide a comprehensive and coherent picture of scientific outputs in the field of marketing in the textile and clothing industry based on scientific documents indexed in the Web of Science (WoS).
Methodology: The present study is in the category of scientometric studies. The statistical population is all documents indexed in the web science database from 1955 to March 12, 2022, and 525 documents. Excel software and VOSviewer were performed used to analyze analyse the data.
Findings: The results showed that scientific products in the marketing of the textile and clothing industry had associated with a gentle and continuous growth trend. The most productive subjects have been more material sciences, trade and commerce, and the interdisciplinary social sciences than other sciences. The top authors were from China and Poland. In the co-authored network of countries, the United States had declared one of the most influential countries with the release of 110 documents. In Co-occurrence keywords, the focus is on the keywords "clothing", "textile", "performance", "market", "sustainability", "impact", "behavior", "fashion", "design" and "business". They had larger nodes and denser representations than other words.
Conclusion: The maps showed that the studies have good network coherence, the study and analysis of the content of the texts can help to better understand the currents of thought in the field of marketing in the textile and clothing industry and to be as a road map for future research in this direction.