نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Economic development in the country depends on increasing non-oil exports. In the meantime, our country has been able to achieve good success in various industries; but it still needs to plan for future actions. One of the important industries of the country that can have a greater share in the non-oil economy is the clothing industry. Among the important export markets for Iranian clothing and textile products is Iraq, which has been of interest to rival countries for many years. In this study, an attempt was made to study Iran's position among the main exporting competitors to Iraq, namely Italy, Turkey, the Emirates, China and India, using the perceptual mapping technique. The statistical population of this study is Iraqi consumers, which is available through sampling of 388 people. The indicators used to draw the map include important features for Iraqi consumers in choosing clothing, which include price, quality, variety, suitability with Iraqi culture and trust in the producing country, and finally 10 two-dimensional perceptual maps were drawn. The research findings show that in total, these five indicators, Italy and Turkey are in the first positions in the minds of Iraqi customers, respectively, and Iran is in third place, with a slight difference from China.
کلیدواژهها English