Main Subjects = clothing & apparel
Investigating the cultural factors affecting the consumer's awareness of the quality of the clothing brand (Study case: Sari city)

Articles in Press, Accepted Manuscript, Available Online from 07 April 2024

farideh ghorbani kelaki; Masood Kesheh faraahaani


Title: Designing a guerilla marketing model suitable for the clothing industry using a mixed approach

Volume 13, Issue 1, April 2024, Pages 67-91

mohammad nahid mohammadi; Mohammad Javad Taghipourian; Maryam Rahmaty; davood kia kojouri


Identification of Dimensions and Components of Digital Marketing Tools in Startups Active in Iran’s fashion and clothing industry

Volume 12, Issue 4, March 2024, Pages 35-61

Mona Koshki; Shahnaz Nayebzadeh; Abolfazl Davodirokabadi,; Karim Hamdi


Designing the effect model of social media advertising in domestic clothing industry (Qualitative approach of grounded theory)

Volume 12, Issue 3, November 2023, Pages 17-31

Sahar Jami; mohammad ali nasimi; Shahram Salavati


Effective Parameters for Laser Cutting of Fabrics

Volume 12, Issue 1, June 2023, Pages 65-78

Maryam Zoghi; Amir Hassan Jafarian Dehkordi


Investigating the influential branding variables in women's sport products and presenting a structural model

Volume 11, Issue 4, January 2023, Pages 41-55

Marjan Mirjalili; Zahra Hajianzehaei; Ali Zarei; Farideh Ashraf Ganjouei


Inspiration from the pottery patterns of Sistan and Baluchistan province in the design of women's dresses

Volume 11, Issue 1, March 2022, Pages 47-64

fatemeh rastgoo; ehsan zarinabadi; ghazaleh chizaridfard


The Role of Intergenerational Communication (Child-Parent) On Brand Equity in Clothing Purchase at Different Levels of Situational Involvement

Volume 10, Issue 4, December 2021, Pages 71-90

Mohammad Javad Taghipourian; Elham Fazeli Veisari; Maryam Aghajan


Present and Test a Model in the Field of Branding Sports Products with a Mixed Approach

Volume 10, Issue 3, September 2021, Pages 71-86

Marjan Mirjalili; Zahra Haji Anzhaei; Ali Zarei; Farideh Ashraf Ganjouei


Analysing factors affecting the choice of unconventional clothing by youth [Case study: Tehran, District No. Two]

Volume 10, Issue 3, September 2021, Pages 87-102

Nairsadat Mosavi; Abdolrasol Moghassem; alireza hoseinpour


Minimizing fabric waste in the pattern drawing stage based on the creativity of the pattern maker

Volume 10, Issue 2, June 2021, Pages 49-63

seyed kobra hoseini; alireza hoseinpour; Abdolrasol Moghassem


Design and sewing of NCPAP hats for neonatal hospitalization in NICU unit

Volume 10, Issue 1, March 2021, Pages 5-13

maryam sadat mirhoseini chahooki; ehsan zarinabadi; fatemeh Akhoondi


The effect of bagging cyclic forces on the mechanical properties of seam

Volume 9, Issue 2, June 2020, Pages 31-40

Zeynab Soltanzadeh


Identify the factors affecting the fashion and clothing industry with Environmental sustainability approach

Volume 9, Issue 1, March 2020, Pages 21-29

Ehsan Akrami; Hamed Mohammadi; Maryam Morad Hosseini


EFFECT OF SEAM TYPE AND PARAMETERS ON FABRIC BENDING LENGTH

Volume 8, Issue 1, March 2019, Pages 13-20

fereshteh khosravi; sedigheh gorji; fetemeh Mousazadegan; Masoud Latifi


Introduction of protective gloves and their performance evaluation methods

Volume 7, Issue 3, December 2018, Pages 19-28

Farzaneh Zare Bidaki; Nazanin Ezazshahabi; Fatemeh Mousazadegan; Masoud Latifi


Investigation of Seam Behavior against Tensile Loads

Volume 7, Issue 1, June 2018, Pages 29-38

Neda Naime; Fatemeh Mousazadegan; Masoud Latifi


Different factors of university manteau and their way of influencing people’s choices

Volume 7, Issue 1, June 2018, Pages 39-46

Anis Mohammadi; Afsaneh Valipouri