Keywords = content analysis
Identifying Marketing Performance Metrics in the Fashion and Clothing Industry Using Content Analysis

Volume 12, Issue 4, March 2024, Pages 62-83

shahrouz ahmadi; Shahnaz Nayebzadeh; seyyed hasan hataminasab


Identification and analysis of drivers affecting the future of digital branding in Iran's carpet industry

Volume 11, Issue 3, December 2022, Pages 92-115

marjan Parvaresh Mohseny; Shahnaz Nayebzadeh; Abolfazl Davodiroknabadi; karim hamdi


Present and Test a Model in the Field of Branding Sports Products with a Mixed Approach

Volume 10, Issue 3, September 2021, Pages 71-86

Marjan Mirjalili; Zahra Haji Anzhaei; Ali Zarei; Farideh Ashraf Ganjouei