[1] مهدیخانی، م، حاتمینسب، س.ح،. خوشهبندی و نگاشت روند مطالعات علمی حوزه بازاریابی در صنعت نساجی و پوشاک براساس مقالات نمایه شده در پایگاه WoS. علوم و فناوری نساجی و پوشاک، 10(3)، 49-70، 1400.
[2] Pimenta da Gama, A., "Marketing performance: aligning people, processes, and results", Journal of Business Strategy, Vol. ahead-of-print No. ahead-of-print, 2022.
[3] Huo, B., Guo, M., & Tian, M., The impact of supply chain specific investments on firms’ market performance: the mediating role of innovation. Journal of Business & Industrial Marketing, 38(1), 208-222, 2023.
[4] Pimenta da Gama, A., "Marketing performance: aligning people, processes, and results", Journal of Business Strategy, 44(2), 96-104, 2023.
[5] احمدی، ش، نایبزاده، ش، حاتمینسب، س.ح،. شناسایی، دستهبندی و رتبهبندی معیارهای عملکرد بازاریابی در صنعت مد و پوشاک با استفاده از روش کیو. مجله علوم و فناوری نساجی و پوشاک، 10(4)، 23-52، 1400.
[6] Mintz, O., Gilbride, T. J., Lenk, P., & Currim, I. S., The right metrics for marketing-mix decisions. International Journal of Research in Marketing, 38(1), 32-49, 2020.
[7] Pimenta da Gama, A., "How good is the marketing method? Measuring the process and the outcomes", Journal of Business Strategy, 41(6), 57-67, 2020.
[8] Chong, D., & Hapzi, A., Literature Review: Competitive Strategy, Competitive Advantages, And Marketing Performance On E-Commerce Shopee Indonesia. Dinasti International Journal of Digital Business Management, 3(2), 299-309, 2022.
[9] محمدی، و، محمدی، ح.، بررسی عوامل مؤثر بر نظام انتخاب مدیران در صنعت نساجی (مورد مطالعه: مدیران کارخانجات نساجی استان مازندران). مجله علوم و فناوری نساجی و پوشاک، 7(4)، 17-24، 1397.
[10] Saputra, A. S., Setyoko, P. I., & Kurniasih, D., The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industrial Engineering & Management Research, 3(5), 100-111, 2022.
[11] Kumar, V., & Stewart, D., Marketing accountability for marketing and non-marketing outcomes. Review of Marketing Research, 18, 2021.
[12] Mintz, O., & Currim, I. S., What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities? Journal of Marketing, 77(2), 17-40, 2013.
[13] Hanssens, D. M., & Pauwels, K. H., Demonstrating the value of marketing. Journal of Marketing, 80(6), 173-190, 2016.
[14] Hsu, T., Market Share as a Performance Measure: A Conceptual Framework. Management and Business Research Quarterly, (21) 24–34, 2022.
[15] Lebas, M. and Euske, K., “The conceptual and operational delineation of performance”, in Neely, A. (Ed.), Business Performance Measurement, Cambridge University Press, Cambridge, 65-79, 2002.
[16] ولیپور، پ.، سیاری، م.، بررسی تأثیر عنوان برند، آگاهی برند، نگرش برند، شهرت برند روی عملکرد برند در صنایع پوشاک (مورد مطالعه برند السیمن)، مجله علوم و فناوری نساجی و پوشاک، 9(1)، 31-38، 1399.
[17] Rust, R. T., Ambler, T., Carpenter, G. S., Kumar, V., & Srivastava, R. K., Measuring marketing productivity: Current knowledge and Future Direction. Journal of Marketing, 68(4), 76-89, doi:10.1509/jmkg.68.4.76.42721, 2004.
[18] Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M., Assessing Performance Outcomes in Marketing. Journal of Marketing, 80(2), 1–20, 2016.
[19] خاشعی, م, احمدیار, ن.، ارائه ابزار محاسباتی نرم مبتنی بر مدلهای ترکیبی بهمنظور بهبود پیشبینی کیفیت منسوجات تولیدی در صنعت پوشاک. علوم و فناوری نساجی و پوشاک, 7(3), 71-80؛ 1397.
[20] Morgan, N. A., Clark, B. H., & Gooner, R., Marketing productivity, marketing audits, and systems for marketing performance assessment: Integrating multiple perspectives. Journal of Business Research, 55(5), 363-375, 2002.
[21] Wind, Y. J., Marketing as an engine of business growth: A cross-functional perspective. Journal of Business Research, 58(7), 863-873, 2005.
[22] Pauwels, K., Ambler, T., Clark, B. H., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T., Dashboards as a service: why, what, how, and what research is needed? Journal of Service Research, 12(2), 175-189, 2009.
[23] O’Sullivan, D., & Abela, A. V., Marketing performance measurement ability and firm performance. Journal of Marketing, 71(2), 79-93, 2007.
[24] Homburg, C., Artz, M., & Wieseke, J., Marketing performance measurement systems: does comprehensiveness really improve performance? Journal of Marketing, 76(3), 56-77, 2012.
[25] Morgan, N. A., Jayachandran, S., Hulland, J., Kumar, B., Katsikeas, C., & Somosi, A., Marketing Performance Assessment and Accountability: Process and Outcomes, International Journal of Research in Marketing, doi:https://doi.org/10.1016/j.ijresmar.2021.10.008, 2021.
[26] Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A., Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67(4), 1-17, 2003.
[27] Yoo, B., & Donthu, N., Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14, 2001.
[28] Spreng, R. A., MacKenzie, S. B., & Olshavsky, R. W., A reexamination of the determinants of consumer satisfaction. Journal of Marketing, 60(3), 15-32, 1996.
[29] Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W., Building, measuring, and profiting from customer loyalty. Journal of the Academy of Marketing Science, 43(6), 790-825, 2015.
[30] De Haan, E., Verhoef, P. C., & Wiesel, T., The Predictive Ability of Different Customer Feedback Metrics for Retention. International Journal of Research in Marketing, Forthcoming, 2015.
[31] Edeling, A., & Fischer, M., Marketing's impact on firm value: Generalizations from a meta-analysis. Journal of Marketing Research, 53(4), 515-534, 2016.
[32] Kumar, V., A theory of customer valuation: Concepts, metrics, strategy, and implementation. Journal of Marketing, 82(1), 1-19, 2018.
[33] McCarthy, D. M., Fader, P. S., & Hardie, B. G., Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81(1), 17-35, 2017.
[34] Mizik, N., & Jacobson, R., Valuing branded businesses. Journal of Marketing, 73(6), 137-153. 2009.
[35] Mizik, N., & Jacobson, R., The financial value impact of perceptual brand attributes. Journal of Marketing Research, 45(1), 15-32, 2008.
[36] Morgan, N. A., & Rego, L. L., The value of different customer satisfaction and loyalty metrics in predicting business performance. Marketing Science, 25(5), 426-439, 2006.
[37] Gupta, S., Lehmann, D. R., & Stuart, J. A., Valuing customers. Journal of Marketing Research, 41(1), 7-18, 2004.
[38] Rego, L. L., Billett, M. T., & Morgan, N. A., Consumer-based brand equity and firm risk. Journal of Marketing, 73(6), 47-60, 2009.
[39] Tuli, K. R., & Bharadwaj, S. G., Customer satisfaction and stock returns risk. Journal of Marketing, 73(6), 184-197, 2009.
[40] Li, H., & Kannan, P. K., Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment. Journal of Marketing Research, 51(1), 40-56, 2014.
[41] Mintz, O., Currim, I. S., Steenkamp, J. B. E., & de Jong, M., Managerial metric use in marketing decisions across 16 countries: A cultural perspective. Journal of International Business Studies, 1-27, 2019.
[42] Wiesel, T., Skiera, B., & Villanueva, J., Customer equity: An integral part of financial reporting. Journal of Marketing, 72(2), 1-14, 2008.
[43] Bayer, E., Tuli, K. R., & Skiera, B., Do disclosures of customer metrics lower investors’ and analysts’ uncertainty but hurt firm performance? Journal of Marketing Research, 54(2), 239-259, 2017.
[44] Mizik, N., & Nissim, D., Accounting for marketing activities: Implications for marketing research and practice, MSI Working Paper Series Report No. 11-10, 2011.
[45] Bendle, N. T., & Wang, X. S, Marketing Accounts. International Journal of Research in Marketing, 34(3), 604-621, 2017.
[46] Moore, M., & Fairhurst, A, Marketing Capabilities and Firm Performance in Fashion Retailing. Journal of Fashion Marketing and Management, 7, 386-397, 2003.
[47] Bawn, M., The Quality of Qualitative Research, Doctoral thesis, Northumbria University, 2008.
[48] عسکریان، ف.، آقایی، ن.، ضیایی، ا.، اثر برندگرایی و بازارگرایی سبز بر عملکرد بازاریابی سبز برنامههای ورزشی شهرداری تهران، پژوهشهای فیزیولوژی و مدیریت در ورزش، 13(4), 213-226، 1400.
[49] ملکی مین باش رزگاه، م.، شعبانی، ع.، بررسی تأثیر استراتژی کسبوکار، بخشندگی و پویایی محیطی بر عملکرد بازاریابی؛ تبیین نقش ممیزی بازاریابی (مطالعه موردی: شرکتهای تولیدکننده دارویی). نشریه علمی راهبردهای بازرگانی، 14(9)، 45-56، 1399.
[50] صالحی، س.، صنایعی، ع.، سماک نژاد، ن.، بررسی تأثیر گردنآویز بستهبندی محصول بر جلب توجه مشتری با استفاده از ردیابی حرکات چشم.، مجله تحقیقات بازاریابی نوین، 9(2)، 109-128، 1398.
[51] Kokkinaki, F., Marketing Performance Assessment: An Exploratory Investigation into Current Practice and the Role of Firm Orientation. In: Report No. 99-114, 2006.
[52] Sampaio, C. H., Simões, C., Perin, M. G., Almeida, A., Marketing metrics: Insights from Brazilian managers, Industrial Marketing Management, 40(1), 8–16, 2011.