Journal of Textile Science and Technology

Journal of Textile Science and Technology

Investigating the impact of innovation capability and dynamic capability on competitive advantage in Handwoven carpet industry

Document Type : Research/ Original/ Regular Article

Author
shahdokht rahimpour
Instructor& Faculty member in Carpet,Faculty of Art, Arak University, arak, Iran
10.22034/jtst.2024.478207.1474
Abstract
Handwoven carpet is a functional art product which can be one of the country's income-generating and currency-generating sources by offering it in the world markets. Carpet production companies in the diverse world and unstable market changes need to achieve competitive advantages to continue their presence in the market. The purpose of this research is to investigate the impact of innovation capability and dynamic capability on competitive advantage with three dimensions of cost leadership strategy, differentiation and focus in handwoven carpet manufacturing companies in Fars province. The statistical population included 42 active carpet producers and experts in Fars province and all of them answered the relevant questionnaire. This research is applied in terms of purpose and descriptive and correlational in terms of data collection. In the analysis of data from the structural equations for the totality of the model, PLS model, correlation test and Compare Mean (one group and two independent societies) were used. The findings show that; To achieve a competitive advantage in handwoven carpets, all dimensions of innovation ability have a positive and significant effect on the dimensions of competitive advantage (concentration, differentiation, cost leadership). From the five dimensions of dynamic capability, the dimensions of perception, coordination and configuration have a significant impact on the differentiation strategy, and the two dimensions of learning and integration do not have a direct and meaningful impact on the differentiation strategy, which requires necessary training and review of the level of participation and mutual communication in the collective business unit.
Keywords
innovation ability
Dynamic capability
competitive advantage
handwoven carpet industry
Fars province

Subjects

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  • Receive Date 12 September 2024
  • Revise Date 06 November 2024
  • Accept Date 13 December 2024