Keywords = Branding
Investigating the influential branding variables in women's sport products and presenting a structural model

Volume 11, Issue 4, January 2023, Pages 41-55

Marjan Mirjalili; Zahra Hajianzehaei; Ali Zarei; Farideh Ashraf Ganjouei


Present and Test a Model in the Field of Branding Sports Products with a Mixed Approach

Volume 10, Issue 3, September 2021, Pages 71-86

Marjan Mirjalili; Zahra Haji Anzhaei; Ali Zarei; Farideh Ashraf Ganjouei


Branding in Iranian Apparel Industry; Obstacles and Solutions (Case Study: Yazd City)

Volume 7, Issue 4, March 2019, Pages 51-59

Banafsheh Sadat Arabian; Mahdieh Dehghan Chenari; Pedram Payvandy


Factors Influencing the Purchase of Clothing

Volume 5, Issue 1, June 2015, Pages 37-42

Afsaneh Valipouri; Hajar Pour Kazemian